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Social Media Marketing Course

What is Social Media Marketing Services?

Digital Folks provides social media marketing services to help you drive more traffic to your website, increase brand awareness and create a reliable resource for your clients.Social Media Marketing is a type of digital marketing where people can use various social platforms to promote company’s services and products. SMM can help you to increase brand awareness, drive more traffic to your website, develop your brand’s reliability, increase conversions and many more. 

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 We are one of the best digital marketing companies and we offer best SMM services to the small businesses, the large organizations and also individuals. Our skilled social media marketing team can guide you great best SMM strategies. So, let us increase your brand awareness and loyalty.

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Benefits of Social Media Marketing

BenefitExplanation
Brand AwarenessIncreases visibility of your business among new audiences
Traffic GenerationDrives traffic to your website or landing pages
Lead GenerationHelps collect emails and customer info through ads/forms
Sales ConversionConverts leads into paying customers
Customer SupportOffers instant resolution and feedback through comments/messages
Community BuildingCreates a loyal audience and community around your brand
 
 

 

Overview of Popular Social Media Platforms

PlatformUsers (Approx.)Best For
Facebook3 billion+Community building, ads
Instagram2 billion+Visual content, reels, branding
LinkedIn950 million+B2B, hiring, professional reach
Twitter/X400 million+Real-time news, engagement
YouTube2.5 billion+Video content, long-form ads
Pinterest500 million+Visual search, DIY, eCommerce
TikTok1.5 billion+Short videos, youth engagement

 

 
 

 

 

Key Social Media Marketing Terms to Know

TermMeaning
EngagementLikes, comments, shares, and interactions on your posts
ReachNumber of unique users who saw your post
ImpressionsTotal number of times your post was displayed
CTR (Click Through Rate)Ratio of users who click a link after seeing it
CPC (Cost Per Click)Cost you pay for each click in a paid ad campaign
ConversionDesired action taken (signup, purchase, etc.)
Organic vs Paid ReachFree visibility vs. visibility through advertising
HashtagKeyword or phrase preceded by # to categorize content
InfluencerPerson with authority/followers on social media who can promote brands

Tools Used in Social Media Marketing

  • Content Creation: Canva, Adobe Express, Photoshop

  • Scheduling: Buffer, Hootsuite, Meta Business Suite

  • Analytics: Facebook Insights, Instagram Insights, Google Analytics

  • Social Listening: Brandwatch, Sprout Social

  • Video Editing: CapCut, InShot, Adobe Premiere Rush

Quiz & Assignment

Quiz (5 Questions)

  1. What is the primary purpose of Social Media Marketing?

  2. Name two benefits of using Instagram for business.

  3. What does CTR stand for?

  4. Difference between reach and impressions?

  5. Name one content creation tool and one scheduling tool.

Assignment:

Create a table comparing at least three social media platforms:

  • Users (approx.)

  • Best content types

  • Best use cases (B2B, eCommerce, Personal Brand)

Understanding Major Social Media Platforms

Overview of Social Media Platforms

This section introduces the most popular platforms used in social media marketing, helping you decide which are best for your goals.

Platform Monthly Users (Approx.) Type of Content Best For
Facebook 3+ Billion Text, Images, Videos, Ads Communities, Ads, Awareness
Instagram 2+ Billion Photos, Reels, Stories Branding, Visual Marketing
LinkedIn 950+ Million Articles, Jobs, Posts B2B, Careers, Thought Leader
YouTube 2.5+ Billion Long/Short Videos Tutorials, Branding, Monetize
Twitter/X 400+ Million Short Text, Trends Real-time News, Updates
Pinterest 500+ Million Pins, Boards eCommerce, DIY, Inspiration
TikTok 1.5+ Billion Short-Form Videos Gen Z, Trends, Viral Content

Facebook for Marketing

  • Create a Business Page
    Add profile, cover image, about, services, and call-to-action (CTA) button.

  • Facebook Groups
    Useful for community building and organic reach.

  • Facebook Ads Manager

    • Campaign Structure: Campaign > Ad Set > Ad

    • Objective Types: Awareness, Traffic, Engagement, Leads, Sales

    • Audience Targeting: Location, Age, Gender, Interests

  • Facebook Pixel

    • Tracks user activity on your website.

    • Enables retargeting ads.

  • Insights & Analytics

    • Monitor engagement, reach, post performance

 

Instagram for Marketing

  • Create Business/Creator Profile

    • Add Bio, Highlights, CTA Buttons (Email, WhatsApp)

  • Content Types

    • Feed Posts: High-quality images/videos

    • Stories: 24-hour short videos

    • Reels: Short engaging videos with music

    • IGTV: Long-form videos

  • Hashtag Strategy
    Use 10–30 relevant hashtags per post (mix popular + niche).

  • Instagram Ads
    Run ads through Meta Business Suite or Instagram directly.

  • Instagram Insights
    Track reach, impressions, interactions, audience demographics.

LinkedIn for Marketing

  • Profile & Company Page Setup

    • Professional profile photo, banner, summary, experience.

    • Add services, website, contact details to Company Page.

  • Content Strategy

    • Post articles, industry news, employee highlights, job posts.

    • Use hashtags and tag people/companies.

  • LinkedIn Ads

    • Sponsored Content

    • Message Ads (InMail)

    • Text Ads & Dynamic Ads

  • LinkedIn Analytics

    • Measure followers, impressions, clicks, and engagement.

YouTube for Marketing

  • Create & Optimize Channel

    • Add profile pic, banner, channel description, and keywords.

  • Video Types

    • Tutorials, Product Demos, Vlogs, Webinars, Explainers

  • SEO for YouTube

    • Optimize Title, Description, Tags, Thumbnails

    • Use timestamps and playlists

  • YouTube Ads

    • Skippable (TrueView), Non-skippable, Bumper, Discovery

  • YouTube Studio (Analytics)

    • Watch Time, Subscribers, Traffic Sources

Twitter/X for Marketing

  • Profile Setup

    • Professional bio, header image, website link

  • Tweeting Strategy

    • Use hashtags, trending topics, and mentions

    • Mix of text, polls, images, GIFs

  • Twitter Ads

    • Promote Tweets, Trends, or Accounts

  • Twitter Analytics

    • Track tweet impressions, engagements, CTR

Pinterest for Marketing

  • Business Account Setup

    • Optimize profile, claim website, enable rich pins

  • Pin & Board Strategy

    • Use vertical, attractive images with text overlays

  • Pinterest Ads

    • Traffic campaigns, conversions, awareness

  • Pinterest SEO

    • Use keywords in pin titles, descriptions, and boards

Quiz & Assignment

Quiz Questions (5 MCQs)

  1. What type of content works best on Pinterest?

  2. Which platform is ideal for B2B marketing?

  3. What are Facebook Ads’ three campaign levels?

  4. What is the use of the Facebook Pixel?

  5. Which video format is short and trending?

Assignment

  • Choose 2 platforms (e.g., Instagram & YouTube)

  • Compare them based on:

    • Target audience

    • Best content types

    • Ad formats

    • Analytics available

Social Media Strategy & Planning

Understanding the Purpose of a Strategy

A social media strategy outlines your goals, the tactics you’ll use to achieve them, and how you’ll measure success. It brings clarity, focus, and direction to your efforts.

Defining Goals & Objectives

Before posting, know what you’re trying to achieve.

Common social media goals:

  • Increase brand awareness

  • Drive website traffic

  • Generate leads or sales

  • Boost community engagement

  • Provide customer support

Use the SMART framework for goal setting:

  • Specific

  • Measurable

  • Achievable

  • Relevant

  • Time-bound

Audience Research & Persona Building

Understand who your audience is:

Research Factors:

  • Age, gender, location

  • Interests & hobbies

  • Online behavior

  • Preferred platforms

Create a Buyer Persona:

Example:

  • Name: Riya Sharma

  • Age: 27

  • Location: Delhi

  • Interests: Fitness, Lifestyle, Travel

  • Uses: Instagram, YouTube

Competitor Analysis

Analyze 3-5 competitors:

  • What platforms do they use?

  • What type of content gets high engagement?

  • What hashtags do they use?

  • What are their posting frequency and tone?

Tools: Meta Ad Library, Social Blade, Sprout Social

Content Strategy Planning

Types of Content:

  • Educational (tips, tutorials)

  • Entertaining (memes, reels)

  • Inspirational (quotes, success stories)

  • Promotional (products/services)

  • Interactive (polls, contests)

Content Mix Example:

DayContent Type
MondayEducational Post
TuesdayCustomer Testimonial
WednesdayInfographic
ThursdayLive Q&A
FridayMeme or Fun Reel

Content Calendar Creation

  • Helps plan and organize posts by date and platform

  • Reduces last-minute work

  • Ensures consistent posting

Tools: Google Sheets, Notion, Trello, Buffer

Example Format:

DatePlatformTypeCaptionImage/Link
5th AugInstagramReel“Tips for better sleep”sleep.jpg
6th AugFacebookArticle“5 Productivity Hacks”blog link

Budget Planning for Social Media

Decide how much to spend on:

  • Content Creation (graphics, video editing)

  • Paid Ads (Facebook, Instagram, YouTube, etc.)

  • Influencer marketing (if applicable)

  • Tools/Software subscriptions

Sample Budget Breakdown:

CategoryMonthly Cost
Facebook Ads₹5,000
Canva Pro₹500
Influencer Post₹2,000
Video Editing₹1,500

Setting KPIs (Key Performance Indicators)

Track these depending on your goals:

GoalKPI Examples
Brand AwarenessReach, Impressions, Followers
Website TrafficClicks, Bounce Rate
EngagementLikes, Comments, Shares
Lead GenerationForm Submissions, Signups
Sales/ConversionsOrders, Revenue, ROAS

Reporting & Evaluation

  • Monitor performance weekly/monthly

  • Use platform analytics + Google Analytics

  • Adjust strategy based on results

Questions to ask:

  • Which posts performed best?

  • What time/day got the most engagement?

  • What didn’t work?

Quiz & Assignment

Quiz Questions (5)

  1. What does SMART stand for in goal setting?

  2. Name two tools used for competitor analysis.

  3. What is the purpose of a content calendar?

  4. Define a buyer persona with two fields.

  5. Which KPI would you track for “brand awareness”?

Assignment

  • Create a weekly content plan for a fitness brand.

  • Include:

    • Target audience details

    • 5 content ideas

    • Suggested platform(s)

    • Budget allocation for 1 week

Content Creation & Marketing

Importance of Content in Social Media Marketing

Content is the foundation of all social media efforts.

  • It communicates your brand message

  • Engages and educates your audience

  • Encourages likes, shares, clicks, and conversions

  • Builds trust and credibility

    “Content is king, but engagement is queen.”

Types of Social Media Content

Type Description Examples
Text Posts Short messages, captions Quotes, announcements
Images Graphics, infographics Product images, memes
Videos Long or short videos Reels, tutorials, ads
Stories Temporary content (24 hours) Behind-the-scenes, polls
Reels/Shorts Short, vertical videos Hacks, trends, dance videos
Live Content Real-time interaction Live Q&A, interviews
Polls/Quizzes Interactive, engaging content “Which is better?” questions
User-Generated Customer-shared content Testimonials, photos
Carousels Swipable posts (Instagram, LinkedIn) Step-by-step guides

Tools for Creating Content

Tool Use Free Plan Available
Canva Graphic design Yes
CapCut Video editing (mobile/desktop) Yes
InShot Mobile video editing Yes
Adobe Express Design and quick edits Yes
Pexels / Unsplash Free stock images Yes
ChatGPT Content idea generation Yes

Writing Captions that Convert

Tips for Writing Engaging Captions:

  • Start with a hook or question

  • Use emojis to make it fun 😎

  • Add a CTA (Call to Action) – e.g., “Tag a friend”, “Click the link”

  • Keep it clear, conversational, and concise

Formula: Hook + Value + CTA

Example:
Want better sleep? Try these 3 tips tonight 
Tap Save to remember them! #SleepTips

Content Pillars

Create content in themes or categories to stay consistent.

Pillar Example for Fitness Brand
Educational “5 benefits of daily stretching”
Inspirational “Client before/after transformation”
Promotional “Join our 7-day fitness challenge”
Entertaining “Fitness meme of the week”
Community “Tag your workout buddy ”

Planning a Monthly Content Calendar

Plan your content for 30 days:

Date Platform Content Type Topic
Aug 1 Instagram Reel 3 Morning Stretch Routines
Aug 2 Facebook Image Quote: “No pain, no gain”
Aug 3 LinkedIn Article Wellness at the Workplace

Tools for Planning: Google Sheets, Notion, Trello, Buffer

Visual Branding in Content

Maintain a consistent look and feel:

  • Use your brand’s color palette

  • Choose consistent fonts & layouts

  • Add your logo or watermark

  • Follow a theme or tone (formal/fun/inspiring)

Content Trends & Formats in 2025

  • Reels/Shorts (Instagram, YouTube, TikTok)

  • AI-generated content (image/video ideas)

  • Interactive content (polls, quizzes)

  • Behind-the-scenes / raw videos

  • Memes & relatable humor

Calls to Action (CTA) That Work

CTA Type Examples
Like/Engagement “Double tap if you agree!”
Comment “What’s your favorite tip?”
Share “Send this to someone who needs it!”
Save “Save this for later!”
Link Click “Visit our website to know more”
DM “Message us for a free consultation”

Quiz & Assignment

Quiz (5 Questions)

  1. Name three types of content formats.

  2. What tool would you use to make a carousel post?

  3. Write a CTA for a post about healthy eating.

  4. What is a content pillar?

  5. Give one example of visual branding in a post.

Assignment

Create 5 social media posts for a clothing brand:

  • Choose 2 platforms (e.g., Instagram, Facebook)

  • Include:

    • Caption

    • Content type (image, reel, etc.)

    • CTA

    • Hashtags (3–5)

Social Media Advertising (Paid Marketing)

What is Paid Social Media Marketing?

Paid marketing is when you spend money to promote your content, boost visibility, or drive specific actions using the ad systems of social media platforms.

Why Use Paid Ads?

  • Fast results (compared to organic reach)

  • Advanced targeting (age, interests, location)

  • Scalable for any business size

  • Retargeting capabilities

  • Boost sales, leads, or brand awareness

Structure of a Social Media Ad Campaign

Level Description
Campaign Choose your objective (e.g., Traffic, Leads)
Ad Set Set your audience, budget, schedule, placements
Ad Actual creative (image, video, text, CTA)

Choosing the Right Objective

Objective Category Examples
Awareness Brand awareness, Reach
Consideration Traffic, Engagement, Video Views, Messages
Conversion Website Conversions, Sales, Leads

Tip: Always align the objective with your campaign goal (e.g., don’t choose “Reach” if you want purchases).

Audience Targeting

Types of Targeting:

  • Core Audience: Based on demographics, location, interests

  • Custom Audience: Upload email list, website visitors, etc.

  • Lookalike Audience: Target people similar to your best customers

Example:

  • Age: 25–35

  • Location: Delhi NCR

  • Interests: Fitness, Yoga, Gym Wear

Budgeting & Bidding

Budget Types:

  • Daily Budget: Spend X per day

  • Lifetime Budget: Spend a total amount over a time range

Bidding Options:

  • Automatic (platform decides best price)

  • Manual (you set the max bid)

Tip: Start with a small budget (e.g., ₹100–₹200/day) and scale based on performance.

5.6 Ad Formats on Facebook & Instagram

Format Description
Image Ad Static image + caption + CTA
Video Ad Short video explaining your product
Carousel Multiple images/videos in a swipe format
Story Ad Full-screen mobile-first ad
Collection Shop-style layout for eCommerce
Lead Form Ad Built-in form to collect contact details

CTA Examples: “Learn More”, “Shop Now”, “Download”, “Book Now”

Creating Facebook/Instagram Ads

Tools:

  • Meta Business Suite / Facebook Ads Manager

  • Instagram App (for Boosting)

Steps:

  1. Go to Meta Ads Manager

  2. Click Create > Choose Objective

  3. Set audience, placements, budget, schedule

  4. Upload creative (image, video, copy)

  5. Preview & Publish

YouTube Ads Overview

Format Description
Skippable Ads Viewer can skip after 5 sec
Non-Skippable Ads Must watch fully (15 sec or less)
Bumper Ads 6-second unskippable
Discovery Ads Appear in search results or related videos

Tool: Google Ads > Video Campaigns
Targeting: Based on keywords, placements, interests, custom intent

 LinkedIn Ads Basics

Format Best For
Sponsored Content Awareness, Engagement
Message Ads (InMail) Lead generation, Personal Offers
Dynamic Ads Follower growth, personalization
Text Ads High-visibility B2B promotion

Tip: Use LinkedIn Ads for B2B, job recruitment, and professional services

A/B Testing (Split Testing)

A/B Testing is testing two or more versions of your ads to find the most effective one.

Test Variables:

  • Headlines

  • Images vs. Videos

  • CTA buttons

  • Audience segments

Example:

  • Ad A = “Shop Now” with a red image

  • Ad B = “Get Yours Today” with a blue image

Measure: CTR, Conversions, Cost per Result

Measuring Ad Performance

Metric Meaning
Reach Unique people who saw the ad
Impressions Total views (can include repeats)
Click-Through Rate (CTR) % of people who clicked
Cost Per Click (CPC) Amount spent per click
Conversions Desired actions taken (signup, purchase)
ROAS Return on Ad Spend

Tool: Ads Manager / Google Analytics

Quiz & Assignment

Quiz Questions:

  1. What are the three levels of a Facebook ad campaign?

  2. Define Lookalike Audience.

  3. Name two ad formats used in Instagram.

  4. What is A/B Testing in ads?

  5. Which metric shows how many clicked on the ad?

Assignment:

Create a sample Facebook ad campaign for a mobile accessories brand. Include:

  • Campaign Objective

  • Target Audience (location, interests)

  • Budget

  • Ad Creative (headline, image/video, CTA)

  • Expected Result (goal: leads, sales, etc.)

Analytics & Reporting

What is Social Media Analytics?

Social media analytics is the process of collecting and analyzing data from social platforms to:

  • Measure performance

  • Track audience behavior

  • Improve campaigns

  • Justify ROI

Key Metrics to Track

Metric Meaning
Reach How many unique users saw your post/ad
Impressions Total views (may include multiple from same user)
Engagement Rate Likes, shares, comments divided by reach
Click-Through Rate (CTR) % of users who clicked
Conversion Rate % of users who completed desired action
Bounce Rate % of users who left your site without action
Follower Growth Net gain/loss of followers over time

Tools for Social Media Analytics

Tool Use Case
Facebook Insights Page engagement, likes, reach
Instagram Insights Posts, reels, story stats
LinkedIn Analytics Profile or page performance
YouTube Studio Views, watch time, audience retention
Google Analytics (GA4) Website traffic from social platforms
Meta Business Suite Cross-platform metrics (FB + IG)
Hootsuite/Buffer/Sprout Cross-channel dashboards

Analyzing Organic vs Paid Results

Category Organic Paid
Reach Limited, relies on algorithm Large, controlled through budget
Engagement Based on content quality Boosted by targeting & placement
Cost Free Paid based on impressions or actions
Tracking Limited (basic insights) Detailed (clicks, ROI, conversions)

Tip: Combine both to get better overall visibility and performance.

Interpreting Engagement Rate

Formula:

text
Engagement Rate = (Total Engagements / Total Reach) × 100

Benchmarks:

  • >5% = Excellent

  • 3–5% = Good

  • <1% = Needs improvement

Facebook & Instagram Insights Dashboard

Key Sections:

  • Overview: Reach, profile visits, followers

  • Content: Top posts by engagement

  • Audience: Age, gender, location

  • Activity: Actions on page (clicks, messages)

Use it to:

  • Track which content performs best

  • Learn when your audience is active

  • Adjust your content strategy

YouTube Analytics

Metric Use For
Watch Time Indicates quality content
Audience Retention Shows where viewers drop off
CTR Measures effectiveness of thumbnails
Subscribers Gained From each video

Use it to refine titles, thumbnails, video length, and topics.

Audience Analysis

Understanding who interacts with your content:

  • Age/Gender

  • Location

  • Device usage

  • Time active

Why it’s useful?
You can tailor your message and ad targeting accordingly.

ROI Calculation for Social Media

Basic ROI Formula:

text
ROI = (Revenue from campaign - Cost of campaign) / Cost × 100

Example:
If you spent ₹5,000 on ads and made ₹15,000 in sales:
ROI = (15000 – 5000) / 5000 × 100 = 200%

Tools: Use Facebook Ads Manager, Google Analytics, UTM tags

UTM Parameters

Used to track specific links across campaigns in Google Analytics.

Example:

arduino
https://example.com?utm_source=instagram&utm_medium=post&utm_campaign=summer_sale

Helps identify:

  • Best-performing platform

  • Top campaign sources

  • User journey

Use Google’s UTM Builder Tool

Weekly/Monthly Reporting

Your report should include:

  1. Overview of performance

  2. Goals vs. actual results

  3. Best and worst content

  4. Recommendations for improvement

Tools: Google Sheets, Excel, PowerPoint, Data Studio

Quiz & Assignment

Quiz:

  1. What is the difference between reach and impressions?

  2. Define engagement rate formula.

  3. Which tool is best for cross-platform reporting?

  4. What does UTM stand for?

  5. What’s a good engagement rate on Instagram?

Assignment:

Create a monthly performance report for an Instagram business page. Include:

  • Top 3 posts and their metrics

  • Audience insights

  • Recommendations to improve engagement

  • Summary of follower growth

Social Media Strategy Building

What is a Social Media Strategy?

A social media strategy is a detailed plan used to:

  • Achieve business goals using social media platforms.

  • Define audience, tone, content, and goals.

  • Align marketing objectives with platform-specific actions.

Elements of a Strong Strategy

  1. Goals & Objectives

    • Brand awareness

    • Lead generation

    • Website traffic

    • Customer support

  2. Target Audience

    • Age, location, interests, platforms used

  3. Platform Selection

    • Instagram: Visual-first brand

    • LinkedIn: B2B marketing

    • Facebook: Mixed demographics

    • YouTube: Long-form content

    • Twitter/X: News & real-time updates

  4. Content Strategy

    • Content pillars (education, entertainment, promotion)

    • Posting frequency

    • Visual tone and brand guidelines

  5. Engagement Plan

    • Reply to comments and DMs

    • Run contests, polls, Q&As

    • User-generated content

  6. Performance Tracking

    • Use KPIs and analytics

    • Weekly/monthly review

    • A/B testing for ads

Understanding Audience Personas

Create buyer personas based on:

  • Age, gender, job title, location

  • Pain points & goals

  • Social behavior & platforms used

Example:

Ravi, 28, Startup Founder. Uses LinkedIn & Twitter. Wants to promote his product using paid ads.

Creating a Content Calendar

Benefits:

  • Ensures consistency

  • Aligns with campaigns/promotions

  • Helps manage team tasks

Tools: Google Sheets, Trello, Notion, Hootsuite Planner

Include:

  • Date

  • Platform

  • Post type (reel, infographic, blog)

  • Caption

  • CTA

  • Image link

Setting SMART Goals

A SMART Goal is:

  • Specific

  • Measurable

  • Achievable

  • Relevant

  • Time-bound

Example:
“Increase Instagram followers by 20% in 3 months”

Planning Visual Content

Ensure:

  • Brand colors & fonts are consistent

  • Image sizes meet platform specs

  • Use carousels, reels, live, stories

  • Add subtitles for videos

Tools: Canva, Adobe Express, InShot, CapCut

Choosing the Right Tone & Voice

Decide how your brand will sound:

  • Friendly or Professional?

  • Bold or Minimalist?

  • Funny or Informative?

Tip: Stay consistent in all captions and replies.

Reposting & Repurposing Content

Benefits:

  • Saves time

  • Reaches new audiences

  • Reinforces your message

Example:
Turn a blog → Instagram carousel → Reel → LinkedIn post → Tweet thread

Video Strategy on Social Media

Video content gets more engagement.

Platform Video Type
Instagram Reels, Stories
Facebook Lives, Stories
YouTube Shorts, Vlogs
LinkedIn Explainers, Interviews
TikTok Trends, Duets

Automation & Scheduling Tools

Use tools to:

  • Save time

  • Stay consistent

  • Post during optimal times

Popular tools:

  • Hootsuite

  • Buffer

  • Meta Business Suite

  • Later

  • Zoho Social

Crisis Management Plan

Prepare for:

  • Negative comments

  • PR issues

  • Trolls or hate speech

Action plan:

  • Respond quickly and politely

  • Escalate major issues to PR

  • Don’t delete valid criticism

Paid vs. Organic Strategy

Organic Strategy Paid Strategy
Builds community Reaches larger audience quickly
No cost, but slow Budget required
Ideal for engagement & trust Ideal for reach, leads, conversions

A/B Testing

Test small changes to see what works best:

  • Caption style

  • Image type

  • Posting time

  • CTA wording

Analyze results weekly to optimize.

Case Study: Zomato

Strategy Highlights:

  • Witty tone and humor

  • Memes & trend marketing

  • Timely and relatable posts

  • High engagement + brand recall

Quiz & Assignment

Quiz:

  1. What does SMART stand for?

  2. What are content pillars?

  3. Name 3 tools for scheduling content.

  4. What is the benefit of repurposing content?

  5. What is a buyer persona?

Assignment:

  • Build a one-month content calendar for a business of your choice.

  • Include: platform, type of post, caption idea, date, CTA

  • Define your buyer persona for the same business

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